Dog wash

Meet Max. You may recognise him. He’s the ongoing face of Barking Mad UK – a brilliant company which arranges holidays for dogs whilst their owners are on holiday themselves. I’m biased, as my wife runs the Northumberland franchise of the company, and has done for ten years now. Last year she was recognised as the HSBC UK Franchisee of the year – beating off tough competition from the likes of Vodafone, Dominos Pizza, and McDonalds etc. I’ve worked with Barking Mad on many projects, and Tina gets her PR shots done for free (saving thousands over the years). The CEO – Lee Dancy, called me up one day and asked me to come up with an image which would be used to adorn the fleet of re-branded cars used to ferry dogs to and fro throughout the UK network. Not one to shy away from a challenge, I set about looking for a suitable dog which would do justice to the premium look of the company as a whole. Cue Max – a cocker spaniel with a cute smile, belonging to one of Tina’s regu