Goodbye to Soshul Meeja
Time to end the ridiculous pursuit of handing my future over to gigantic companies that claim to have values of billions of pounds, yet possess nothing of any tangible value. Corporate behemoths whose raison d’être is selling advertising space to as many people as possible in order to add a few more flimsy floors to the massive house of cards known as social media. Don’t get me wrong – I value it as a means to stay in touch with old friends, new friends, acquaintances, and the odd work contact. It serves me as a form of light entertainment, allows me to share photos of the kids with those who have an interest, and feeds me with funny stories and pictures from my friends’ lives. It is a form of media which complements & strengthens my social circle.
Trouble is, it has become a lazy method of “marketing” for the masses who either run a small business or niche-organisation. I find myself bombarded with repeated promotions constantly, and I respond inevitably by blocking or removing any contact from the people involved. I’m part of that problem myself, and that’s why I’m ignoring the Emperor’s new clothes, and shutting down all my Social Media channels where my business is concerned.
(valued at around £25 billion) – I’ve read the various blogs and books about social media marketing, and all the websites devoted to “Driving Direct Response via Twitter”, and it leaves me completely cold. This one was the first to go. I followed all the industry players in the region, and got followed back by some of them, interacted on the special “North East Tuesdays”, and all that shite, but overwhelmingly, I was being contacted by SEO firms, Bangladeshi retouching houses, and “models” from California looking for a million followers. My feed consisted of 80-90% unadulterated advertising from small businesses.
Amount of leads/business generated from Twitter, and my regular posts over 5 years – BIG FAT ZERO. Goodbye Twitter.
(valued at around £21 billion) -The “professional social media network”, and by far the biggest waste of bloody time in the world. I’ve never “got” this platform in the ten years of having a profile. Once more, I was asked to network with hundreds of SEO firms, and Bangladeshi men with English names at various retouching houses. The news feed is just a load of people wasting their day by looking for “useful articles” from other firms, and distributing them in the vain hope that their own articles will also be distributed in the same way. It says something about how old-hat Microsoft is as a company, by the fact that they paid cash to buy this old tripe. Most users have no idea about the subtle, professional protocols adopted by this network, and send out scores of tentative requests to join their network without actually being formally introduced to the recipients first. It’s the equivalent of turning up unannounced at some lasses house after looking at their dating profile online.
Amount of leads/business generated from LinkedIn, and my regular posts over 5 years – BIG FAT ZERO. Goodbye LinkedIn.
Amount of leads/business generated from Instagram, and my DAILY posts over 5 years – BIG FAT ZERO. Goodbye Instagram
Facebook has become an advertising monster – now saturated by small businesses exploiting the fact that it costs nothing at the point of promotion. I’ve paid some good money in the past to raise my profile in the local area, and to be fair it did – I got a good few “likes” added to my business page. Great eh? It’s like getting the train to Manchester, Leeds, Liverpool, Preston, Birmingham, Reading, London etc, and visiting pubs everywhere to buy pints for as many strangers as you can. They’ll think you’re great, and you’ll end up warm in the knowledge that loads of people like you. You will end up broke however. I’ll keep my personal profile for the fun stuff, but the business page is gone. Again, it can be useful for people who have a local business selling to the public, but I always unfollow those who bombard me, and guess what?………
Amount of leads/business generated from Facebook, and my regular posts over 5 years – BIG FAT ZERO. Goodbye Facebook.
Don’t get me started on Pinterest, Google+ and the rest. Updating my blog is quite cathartic, so I’ll continue to spout out my bile until further notice. My Facebook, Twitter, Instagram, & Linkedin accounts have all been closed down for business purposes now. I’ll stick to the human forms of networking thanks. Enjoy talking to your computers, and please calm down with your hashtags.
Brian Young shoots all aspects of the built environment for a range of clients throughout Northern England and the Borders.